Several Lake Land College broadcast sales students recently earned certification as radio marketing professionals. Students completed the training as part of the broadcast sales class in the Radio/TV program at Lake Land College.
The Radio Marketing Professional (RMP) designation is the first step in a comprehensive multi-level training and certification program developed and administered by the Radio Advertising Bureau. RMP graduates must complete a rigorous course of study that focuses on mastering the knowledge and skills necessary to help local businesses maximize their advertising success. To earn their RMP diploma, candidates must pass a challenging one-hour online examination
Greg Powers, speech communication/broadcasting instructor and station manager of WLKL 89.9 FM, administered the certification exam through the Radio Advertising Bureau, a nationally recognized agency.
“The Radio Marketing Professional certification is a tremendous asset for students entering the broadcast workforce,” Powers said. “Broadcast employers are searching for employees who are multifaceted. The students who have completed this certification are very marketable.”
Each of the professionals will be honored on a plaque displayed alongside those of previous years’ students.
For more information about Lake Land College’s radio and TV broadcasting programs, contact Powers at 217-234-5335 or visit the website at lakelandcollege.edu