MillerCoors Brings Back Zima Again
(Chicago, IL) — Zima is back on store shelves for a second straight summer after MillerCoors successfully reintroduced the 1990s alcoholic beverage last year. The company is producing 40-percent more of the malt beverage this year compared to last and retailers have increased their orders. The drink hit retailers last week. In 2017, MillerCoors executives were surprised by the success of the reboot of Zima, as it sold out before Labor Day.
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