Cromwell Media’s very own Bud Walters was voted the number one leader in radio by his peers in the industry, showcased in Radio Ink magazine. We congratulate our CEO on this well-deserved recognition!
Below is an excerpt from the Radio Ink story on Walters:
And finally, on the topic of whether he would pick radio as a career if he were just starting out, it sounds like there’s no question about it. “In college I saw what a difference a small-town radio station could make in a community,” he says. “That’s when I decided on broadcast management and ownership (I was a lousy DJ). The idea of community service still rings true, and we have so much more technology today.
“Local radio is a key part of it. Depending on where a person wants to live and the lifestyle, local radio is still fun (and very different from major market) and profitable. Local stations are very available, affordable, and a great local business. The key is knowing we’re in the sales/advertising business. Thus, local radio has to include digital/social, web, apps, streaming, Alexa, and compelling programming.”
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